Downtown Alive in Greenville, SC

Get ready for one of Greenville’s hottest yearly events, Downtown Alive! A celebration of music, art, and community, Piedmont Natural Gas Downtown Alive will be held every Thursday night from March 14 to August 29, 2024.

Concerts, bustling crowds, and the vibrant atmosphere of downtown Greenville all come together to create unforgettable evenings of entertainment. Come to NOMA Square on Main Street and join in the fun!

About Downtown Alive

Piedmont Natural Gas Downtown Alive is an exciting concert series in Downtown Greenville attended by 45,000 people annually. Downtown Alive was created in 1986 to support the Metropolitan Arts Council and attract visitors to the downtown area.

Today, it is the single largest fundraiser for the Metropolitan Arts Council and continues to be one of Greenville’s most popular events. By attending, you’re not just treating yourself to a fantastic night out. You’re also supporting the local arts community and helping ensure creativity continues to thrive in Greenville.

And the best part? Admission is completely free! That’s right, you can enjoy live performances without spending a dime. So grab your friends, family, and neighbors, and head to NOMA Square on Main Street for an evening you won’t soon forget.

When Is Downtown Alive?

Piedmont Natural Gas Downtown Alive kicks off the weekend every Thursday from March 14 to August 29. The event opens at opens at 5:30 p.m. and closes at 8:30 p.m. Bands play two sets at 5:50 p.m. and 7:20 p.m.

Where Will the Event Take Place?

With its central location in downtown Greenville, NOMA Square on Main Street serves as the perfect backdrop for this live concert series.

NOMA Square
220 North Main Street
Greenville, SC

The Music

Downtown Alive in Greenville, South Carolina, Musician playing guitar

Piedmont Natural Gas Downtown Alive hosts a lineup of talented bands playing blues, rock, country, and more. There’s something for everyone to enjoy. With bands playing two sets at 5:50 p.m. and 7:20 p.m., you’ll have plenty of opportunities to dance to the rhythm of your favorite tunes.

Each year Piedmont Natural Gas Downtown Alive presents a Battle of the Bands contest where the overall winner receives a performance on the last date of the concert series.

The lineup of artists includes:

  • Linda Faye’s Sound (Pop, Soul)
  • Kendall Lanford (Country)
  • The Shady Recruits (Funk, Fazz)
  • Andrew Scotchie (Blues)
  • Juno Dunes (Beach Rock)
  • Randomonium (Party)
  • Funcle (Jam Rock)
  • And more.

Art After Dark

This year introduces a fresh addition to Piedmont Natural Gas Downtown Alive: Art After Dark. This exciting market will take place on the third Thursday of every month, showcasing a vibrant array of artwork crafted by talented local artists.

Not only will attendees have the opportunity to admire and purchase unique pieces, but all proceeds from the market will also go towards supporting the Metropolitan Arts Council, further enriching the local arts community.

Food and Drinks

With refreshing beverages and food trucks, you can satisfy your cravings while enjoying the show. There’s no shortage of options to tantalize your taste buds.

All festival patrons over the age of 21 must show a valid photo ID to purchase and consume alcoholic beverages.

The Atmosphere

One of the best parts of Downtown Alive is the sense of camaraderie and excitement that fills the air. As you join the crowd in dancing, singing, and cheering along to the music, you’ll feel a sense of unity and joy that is truly infectious.

Whether you’re a seasoned concert-goer or a first-time attendee, you’ll be welcomed with open arms into this vibrant community of music lovers.

Don’t Miss the Fun

Downtown Alive is more than just a concert series. It’s a celebration of music, culture, and community. With an exciting lineup of live music, an art market, and a lively atmosphere, Downtown Alive is the perfect way to kick off your weekends in style.

Head to NOMA Square on Main Street and join the party.



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